Tuesdays

Tuesdays is a joyful pancake shop which names is inspired by the tradition of Pancake Tuesdays.

The brand identity brings this spirit to life with a custom script wordmark drawing from the charm of hand-painted signage. It uses flowing curves and smooth forms to echo the sweetness of maple syrup and the warmth of a hearty breakfast.

Inspired by the visual language of vintage American diners, the design incorporates warm colours, imagery, and a friendly type palette. These elements, paired with a playful tone of voice, give the brand a cozy feel that speaks to both younger and family-oriented audiences.