TAQUERÍA SÁNCHEZ

Taquería Sánchez is a celebration of the humble and traditional spirit of Mexican food, all within a joyful and fresh atmosphere. This lively essence is projected through a vibrant identity drawing inspiration from Latin-American visual pop culture, utilising contrasting colour and type palettes.

The identity’s anchor is a bespoke, hand-lettered logotype inspired by the aesthetic of traditional street signage. Its fluid, high-weight strokes are have an organic touch to project human authenticity, craft and approachability.

To continue the brand narrative, a typographic palette was created to use in a range of collateral materials, including menus, coasters and stationery, ensuring a cohesive experience across every touchpoint.