TAQUERÍA SÁNCHEZ

Taquería Sánchez is a celebration of the humble and traditional spirit of Mexican food, all within a joyful and fresh atmosphere. The vibrant identity draws inspiration from Latin-American visual pop culture, utilizing contrasting color and type palettes to convey this lively essence.

As the main element of the identity, I designed a custom lettering logo inspired by hand-painted street signs, featuring curvy and thick strokes, reflecting the authenticity, friendliness, and happiness that define the spirit of the business.

To complement the branding package, I also created a typographic palette used to design a range of collateral materials, including menus, coasters, and stationery, ensuring a cohesive experience across every touchpoint.