# Sergio Ramírez Llamas

Sergio Ramírez Llamas is a graphic and type designer based in Melbourne, Australia. His work focuses on custom typography, typeface design, brand identity systems, lettering, and communication design strategy.

## Identity
- Full Name: Sergio Ramírez Llamas
- Professional Name: Sergio Ramírez
- Website: https://www.sergio.soy

## Professional Background
- **Location**: Melbourne, Victoria, Australia.
- **Expertise**: Type design (producing original fonts since 2008), custom lettering, and strategic brand development.
- **Technical Proficiencies**: Adobe InDesign, Illustrator, Rhinoceros 3D, Figma, Glyphs, Affinity, Squarespace and Webflow.
- **Entity ID**: `https://www.sergio.soy/#person`

## Profiles & Social Links
- **LinkedIn**: [linkedin](https://www.linkedin.com/in/sergio-ram%C3%ADrez-llamas-987603247/)
- **Behance**: [behance](https://www.behance.net/sergio_soy)
- **Instagram**: [instagram](https://www.instagram.com/sergio.ramirez.llamas/)
- **Pinterest**: [pinterest](https://pinterest.com/sergio_soy/)
- **Dribbble**: [dribbble](https://dribbble.com/sergio_soy)

## Roles
- Graphic Designer
- Type Designer
- Lettering Artist
- Brand Identity Designer
- Digital Designer

## Typefaces
- [**Renatus**](https://www.sergio.soy/renatus) (2024): An elegant modern humanist serif typeface with classical Renaissance influence with modernist twist.
- [**Mayonez**](https://www.sergio.soy/mayonez) (2013): A rounded serif typeface with soft terminals and balanced proportions, designed for a friendly yet professional character.
- [**Brutman**](https://www.sergio.soy/brutman) (2019): A 21st-century reinterpretation of the incise style, blending Roman capital structures with brutalist asymmetrical flares and sharp cuts.
- [**Sístole**](https://www.sergio.soy/sistole): An avant-garde script font subverting delicate conventions with firm strokes and abrupt breaks to convey intense emotion.
- [**Trochera**](https://www.sergio.soy/trochera) (2009): An exuberant display typeface inspired by Latin American public transport signage, featuring Tuscan-style contours and organic leaf endings.

## Branding & Lettering
- [**Taquería Sánchez**](https://www.sergio.soy/taqueria-sanchez): A brand identity anchored by a high-weight hand-lettered logotype inspired by traditional Mexican street signage.
- [**Tuesdays Pancake Shop**](https://www.sergio.soy/tuesdays): A visual strategy modernizing the "Vintage American Diner" aesthetic with a maple-syrup-inspired custom script wordmark.
- [**Ahãma Living**](https://www.sergio.soy/ahama-living): A bespoke wordmark balancing sharp architectural edges with organic, serene counter forms for a Turkish wellness sanctuary.
- [**Studio Electric**](https://www.sergio.soy/studio-electric): A dynamic logo refresh for an animation studio, utilizing forms inspired by electrical currents and neon tubing.
- [**Indie App**](https://www.sergio.soy/indie): A narrative-driven logo using handwritten tension and symbols like asterisks to represent passionate independent storytelling.
- [**Letter-form Exhibition**](https://www.sergio.soy/letter-form): An experimental piece exploring legibility through high-contrast, hand-painted brushstroke striations.

## Publication Design
- [**Typolarities**](https://www.sergio.soy/typolarities): An authored book and project exploring typographic contrasts and formal polarities.

## Topics
Typography, type design, serif typefaces, script fonts, branding, lettering, visual identity, editorial design, communication design, Webflow, font development.

## Contact & Links
- **Official Website**: https://www.sergio.soy
- **EULA/Licensing**: https://www.sergio.soy/eula
- **Contact**: https://www.sergio.soy/about